Sunday, May 23, 2010

Lane Bryant – Mall of America

Hello friends!

I just wanted to share some photos of the marketing and interior elements that I designed (and worked with vendors to create!) for Lane Bryant's new prototype store at Mall of America.

I'll post some here and for the rest, you can link to my mobile me gallery.


Here is the window as you come off the escalator/elevator. The glowing logo is a part of the wall, so we had to be creative with what to do to draw attention and make this window cohesive with the rest of the marketing (a fresh–picked spring/summer theme) – so, I added butterflies colored with an array of our signature floral prints for the season.

The window walls below have large vinyl decals with 3–D flowers popping out to add a layer of interest.

The front entrance is simple – I brought the flowers from the window into the interior above the shelves throughout the space.

We also brought the butterflies from the first window into the space and sprinkled them throughout.

Here are more shots of flowers – the center of the store needed something big – so, I made a big statement with this oversized vase of flowers.


To call out the different styles of jeans, I added vinyl lettering to the tops of the pant forms around the center table.

The color story in the linen room is black, white and orange, so we kept the same floral/butterfly idea, but had the flowers converted to grey scale and the butterflies became 100% orange.

Throughout the store there are little alcoves with glass shelves, so we created a backdrop to sit behind the glass shelves and tie the space together.

Utilizing the alcoves that flank the Cacique department, we used them to make our "Summer Solutions" statement – clean and straightforward.

As I said before, there are more images, but this is a pretty good overview. However, click here to see the gallery if you just can't get enough.

Thanks for looking!


  1. I love all these colors! The floral cutouts! I love your blog too! Now I have to create a link from my blog!

  2. I just noticed your new header! I love it! Im gonna do a post about your Lane Bryant post and I stole that butterfly picture for my link to your blog. Yay!
    I love you to pieces!

  3. I also forgot to mention how proud of you I am!! This store is beautiful just like you!

  4. You did such an amazing job! You are incredibly talented! I just came over from Kelle's blog, love your little world, am your newest follower!

  5. ohmygod, I can't believe that you did this. Scratch that: I CAN believe it, because you, my dear, are the most talented lady I know.
    Also: why does your blog look so much cooler than mine? Seriously, this makes my blog look like dog throw-up. Do you always have to win at everything? Who do you think you are, me?
    Hopefully this comment has taken you down a peg or two...

    I love you unwaveringly,

  6. Jesscia,

    It looks amazing! If I am ever in the Mall of America I am going to go in the store and buy lots of things!

    To comment on Kate's comment my blog is by far the worst mostly because I never write anything on it and I don't think I even have one follower...not even Kate!

    Either way you are awesome and hopefully Kate and I can still plan Chi-town 2010.

    love you,